As social platforms establish latest features and switch their social media trends & algorithms, likewise undergo an growth. Take Instagram Stories, for Instance. A few time ago, Snapchat was famous for its disappearing, FOMO-containing content, but there didn’t appear to be a large appetite for same attribute on other networks. Now, more than 500 million people use the property daily on Instagram, and many more platforms are adding equivalent features.
These quick changes present and give all new challenge for social media & brands marketers as they have to continuously review their inner strategies and pivot to add modern types of content to their collection. Marketers continuously have to hold an eye out for the new trends affecting the future of social media .
Live streams will remain famous
The world wide health crisis of 2020 begin many businesses going digital however they could to sustain social distancing and save the spread of COVID-19. Face-to-face meetings converted into Zoom conferences and live programs converted into live streams of experts playing from their homes.
So generally , there’s an uptick in the utilize of live streaming factors on social media. Facebook got a massive rise in live streaming & messaging, mainly in COVID-19 hotspots like Italy. For example , the number of views on Instagram and Facebook Live doubled in short time .
As per to the modern Social Index, more than 25% of marketers said live video was one of the most important types of content for getting their social aims.
Stories as a content format
Brands will require to take a more settled approach and plan for Stories as a content format for their advertising calendars, if they are not already doing so. More essentially , the assist of video as Stories will improve since they show to outperform photos.
A Social study saw that images in Stories have a 5.65% more tap-forward rate than videos. Now , Tap-forward rate means the number of people who saw your Story and go to the next one before completing it. The same examination also start that photos in Stories had more drop-offs than videos, appearing that people tend to expend more time viewing videos.
Practical reality will become more famous on social media
Among the stay-at-home orders and the require for social distancing, people are finding more effective interactions virtually. Practical or virtually reality (VR) is one of the latest technological trends that can give them with those interactivity.Interacting with people through VR gives you a importance of actually being with each other even if they are halfway across the world.
As 2021 is likely to see (VR) virtual reality getting more approval on social media drive forward with containing this technology.
Augmented reality as a media trend
Similar to practical reality, now a days events have bundled the adoption of (AR) Augmented reality experiences, containing in the social space. Augmented reality AR doesn’t need additional hardware more than a smartphone, building it even more readily accessible than VR. It is as well close from experiences like powerful photo filters that have been on many social platforms.
Augmented reality (AR) experiences are innately interactive and more effective for connection.
Effectively implementing Augmented reality AR into your social media scheme for 2021 could very helpful to your brand stand out. As Per 2020 Social Index even saw that effective and delightful content are some of the best factors that show a brand’s social presence .