How to Use Google ads to Generate Sales and Revenue

There are many technique to boost sales for your e-commerce store.

One technique that is frequently overlooked by many is the use of Google Shopping Ads

In this blog, we are going to take a look at how you can utilize Google Shopping Ads, in order to build sales for your e-commerce store.

At the end, you will have the knowledge required to successfully build a Google Shopping Ad and to use it to improve the success of your online store.

What are Google Shopping Ads?

You’ve probably seen Google Shopping Ads on the google search .They usually show within a search query for a product in Google.

Here’s an example of how such ads might appear, when looking to buy some “cotton saree”

These ads are specially effective because they showcase a high-quality image on the product listing, Even they are paying maximum for their ads.

What is Google Shopping?

Before we even go to on Shopping ads, we should first understand that it is NOT advertising. Most advertisers, and even merchants , still connect the term “Google Shopping” with ads on Google — but that is just not the case anymore.

To put it normally, Google Shopping is a way for customers to browse, search and compare products across a wide range of brands and retailers , even that hardly scrapes the surface in explaining it.

Note: Shopping Ads do not permit you to collect keywords when creating your product listing ads.

Shopping Ads work by getting the product types in your Product Feed and then showing them, using Google’s own keyword data.

So, basically , you are advertising based on product types.

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