Digital marketing is the type of marketing that uses the Internet and online based digital technologies such as mobile phones, desktop computers and other digital media platforms to promote products and services.
Traditional marketing relies on offline channels to reach and engage with the target audience. This includes print, broadcast, leaflets and outdoor advertising like billboards.
The digital marketing trend has increased like never before after the advent of Covid-19.
Digital Marketing channels include:
Content Marketing
Affiliate Marketing
Social Media Marketing
PPC [Pay Per Click]
SEM [Search Engine Marketing]
Types of Traditional Marketing:
Traditional Media includes all the non-digital advertising and marketing methods like:
Television advertisements
Radio advertising
Newspaper or leaflets
Billboards
Cold calling
Door-to-door sales……
Traditional marketing is static, you cannot control your target audience, whereas digital marketing is dynamic- you can choose your specific audience whom you want to show your add.
You can even change your ad audience, budget while your ad is live.
In Digital marketing you can send a message to brand through a comment on their posts while in traditional marketing you cannot send messages to brand as its one-way communication.
Digital marketing is less costly and more effective, whereas Traditional marketing is costly and less effective.
Both types of marketing has their pros and cons, you have to understand your target audience, your budget, marketing needs and then decide what works best for you. Many businesses opt for a combination of both to leverage the benefits of each approach and maximize their marketing efforts.
You can trust Digisoch for any type of digital marketing.